The next information wave

It’s easy to hate the most over-used phrases used to describe the web age – paradigm shift, knowledge revolution, Web 2.0 etc. 

But hey we’ve all faced the tyranny of an empty page – it’s tough out there. And faced with amazing changes to how we locate information represented by Google and the other search engines it’s easy to reach for the bottle of superlatives. 

Even the growth of email has meant a phenomenal change to the way we consume and create information in the last 15 years as documents and comments flow back and forth in minutes that used to take faxes, printers, and letters hours or days. 

Despite all these examples of card-carrying “gee whiz”  moments however it looks like we are just about to be swept up in another wave. 

We are just starting to consume knowledge in another way which may result in an equally dramatic lifestyle change when compared to the growth of search engines, or the early days of the web itself. 

The on-rushing wave is the e-book (or more properly the ‘E-Reader’), with an estimated 10 million being sold by the end of this year just in the US alone and dozens of different E-Readers in the works from different companies emerging in the next 12 months – with a combined marketing budget in the hundreds of millions that will make the recent Apple iPad launch look like a hiccup. 

On the surface of it is this just another example of hyperbolic silliness? Because isn’t the E-Reader just another way to consume books that we’re already reading in hardcopy anyway, and as many have pointed out there are a lot of advantages of traditional hardcopy over the electronic alternative? 

What is interesting about E-Readers is not the ‘E-book’ part at all. Instead E-Readers are going to very rapidly reshape how we consume information on the web. This is not about a ‘new device’ it’s about a new way to consume information, because as is somewhat obvious most of the information on the web is just not available in hardcopy form at all. And that really matters. 

Backlit screen reading is hard to do (sorry Apple I know you’re trying with the iPad). It’s hard on your eyes,  it’s not very portable (try reading a laptop with your feet up), and in this information-packed age unless you’re looking at a huge screen it is hard to skim read and quickly identify the key points in screen-based information. 

This has lead to an emphasis on other aspects of screen-based information that compensate for these drawbacks of the web on a computer screen by adding new functionality: dense hypertext links to make cross referencing easy, the ability to comment and interact with authors as represented by blogs, the ability to locate and reassemble information in many different ways as represented by search engines, and in most journalism courses a recognition that writing for the web requires a specific style (admonitions to not write more than two sentence paras etc). 

But the E-Reader is changing that (read “Customized newspapers on e-books: Calibre cross-platform e-book subscription management” to see how you can subscribe to websites out there on the web on your E-Reader, via their RSS feeds,  just like you can subscribe to a podcast on iTunes). 

What happens when everything from the web is as portable and easy to read as paper? 

It’s not JUST the E-Reader: the way this is going to turn our information-consuming lives upside down is driven by a groundswell of the growth of machine-readable info feeds on sites represented by Really Simple Syndication, and emerging platforms like Calibre which enable you ’subscribe’ to any website on any E-Reader – for FREE. 

The E-book just happens to be the final crest of the wave which is about to sweep away already undermined sections of the publishing industry. 

Still not convinced? 

The only thing worse than a ‘paradigm’ shift is an attempt to predict the future so here goes with a few near-term predictions: 

1. the world of journalism is about to get vastly more competitive – journalists in a newspaper will be competing with bloggers with more specialist knowledge who previously had limited circulation because you couldn’t purchase your average blog conveniently on a newstand or read it on the way to work on the train. The blogger is providing the information for free.
2. intermediaries that seek out big stories will get more important in their own verticals (wherever those stories are) whether they are using algorithms like Google or whether they are using human curated approaches like ‘The Week’, or social media mechanisms like Stumbleupon or Digg. Try and find for example, amongst the 100m+ blogs out there which are the most entertaining ones? To some extent this question was irrelevant  if those blogs didn’t get read – but not any more.
3. new ways of consuming stories will arise – for instance ‘collaborative reading’. On my Kindle or Sony Reader or iPad or whatever why should I not be able to view annotations on a text by my colleagues, or classmates, or friends?
4. we’re not talking individual wikis – we’re talking wiki world – why buy a ‘How To’ manual for  your motorcycle when there is a completely portable version?
5. traditional publishers who are congratulating themselves on being web savvy like the New York Times or Guardian are going to come under even more pressure because E-Readers in many cases will have the effect of destroying ad revenue and their ability to really track readership. With the aid of software on an E-Reader like Calibre this is the equivalent of Tivo for the publishing world: in your Kindle DX via Calibre no javascript is active (so Google Analytics aint going to know you’ve read the story) all it knows is that someone downloaded their RSS feed (not which particular stories were read).  And fancy ads are not going to come across because people writing recipes to extract your content with Calibre simply don’t want them.  Even if you instituted counter-measures by embedding an ad image joined with a story image, it’s almost the equivalent of going back to the flat ad serving done in newspapers. 
6. even the acknowledged guru of the web commerce world, Amazon, may be shooting themselves in the foot. They want you to buy e-books from them – but why? If you can read any old PDF or niche website out there on the web from the comfort of the couch? Or a million free book titles? I bought an Amazon Kindle DX and have yet to buy a book on it (but thanks Amazon anyway for paying the wireless subscription charges).
7. if it isn’t already obvious the E-reader is going to reduce further the cost of information globally even more: expect to add value with your startup company by better locating information, or better curation, but expect an uphill road if you think it’s about unique content (Mr Murdoch take note).
8. a bit like podcasting has broken the barriers to entry for local radio talk shows your decision is not ‘which paper do I buy in my home town’, instead it’s ‘which blogs do I want to read from the entire internet?’ Publications are becoming ‘unbundled’ and publishing deadlines paradoxically may actually become less important in the age of instant satsifaction. Why should I read some crap which some journalist stitched together at the last moment to make the Sun weekend edition when I can read a combination of bloggers who only produce pearls once a month?

 

Like the sound of this new world or hate it? 

Is it not going to happen at all?  

This is a blog – talk back!

Posted under Kewl

With the aid of the public domain Calibre e-book management application, which enables you to automatically subscribe to any news website (via RSS) and the increasing prevalence of the open (non DRM) EPUB electronic book formats that you can dump Adobe Acrobat PDFs to, you may find that books are the last thing you read on your e-book.   Let’s face it, paperbacks are easily available.   Where e-books really come into their own (assuming you’ve installed Calibre)  is in pulling down content from the web (and making it comfortable to read anywhere without a computer), content you normally cannot get in hardcopy unless you want to run your laser printer overtime.   Documents and news content like:  

• those 140 page Annual Reports you have to read occasionally
• various frivolous and not-so-frivolous blogs that you’d love to keep up with
• mainstream news sites like the New York Times or the Economist where most of the major stories are actually carried for free online
• niche news sites you’d like to be able to browse occasionally
• 30-40 page PDFs that you have to read for work

If this sort of content appeals to you then it has definite implications for what sort of e-reader / e-book you buy.   For example, the following e-book features bear watching if you expect to be reading other things aside from books:  

• screen size: a lot of news websites and large PDFs contain tables and images. Unlike standard text, tables become meaningless when you can’t see the row labels.  You need an e-book with a 10 inch screen to handle this type of A4 content to be able read effectively, but  most e-books come in significantly smaller sizes. Screen size is measured diagonally so an average size e-book with a 6″ screen actually has a screen width of around 3 and a half inches … you won’t see an A4 width table in that – you really need at least a 5 inch wide screen (which roughly equates to a 10″ e-book screen size).
• battery life: as effectively a substitute printer you need a long battery life. You aren’t just going to be picking up your e-book as you sit back in bed at the end of an evening . Battery-draining features like wireless connectivity or colour LCD displays such as the new iPad provides need to be weighed up against battery life.
• page-refresh rate: on the Sony PRS-505 page refresh rate is about a second. This is probably the maximum tolerable if you are going to be reading a lot of content. Make sure the page refresh rate is faster than a second.
• data charges: if you’re going to avail yourself of all this valuable free content (if that’s not an oxymoron) do you really want to pay ongoing 3G charges for your reader? When you switch your machine on you will have dozens of publications to choose from all continually refreshed daily automatically by just plugging your e-book into your PC.  A current (or in the case of Amazon ‘implied’) 3G mobile data charge just doesn’t seem necessary.  Assuming you have a smartphone if you really want time-sensitive web content you can always use that.
• rich media support: closely related to the above issue, a 3G connection where you pay volume-related data charges could turn out to be quite expensive if your e-book supports rich media like video (for example the Apple iPad). Many of the news sites you are likely to use contain rich media (or in the case of blogs badly optimized large images) and you could even find that you’re paying to watch rich media ads!

At least at the moment your choice of e-readers that fit these criteria is pretty limited (a nice comparision table, from which the simplified table below is derived, can be found on the MobileRead website).  The iRex Digital Reader probably claims the high ground with a 10 inch display but has a notoriously short battery life and at over $800 is quite expensive. The Kindle DX at 9.7 inches looks better price-wise and it’s claimed it will run for 2 weeks with wireless off – but it seems likely that Amazon will impose some sort of data charge as their Terms and Conditions state:  

“You may be charged a fee for wireless connectivity for your use of other wireless services on your Device, such as Web browsing and downloading of personal files, should you elect to use those services. We will maintain a list of current fees for such services in the Kindle Store. Amazon reserves the right to discontinue wireless connectivity at any time or to otherwise change the terms for wireless connectivity at any time, including, but not limited to (a) limiting the number and size of data files that may be transferred using wireless connectivity and (b) changing the amount and terms applicable for wireless connectivity charges.”  

If you need an e-book now (and if information you read is a key part of your job it’s worth  it!)  then probably the Kindle DX is the only option (and at the moment anyway the data charges are not an issue because you can leave wireless switched off and there is no annual charge imposed by Amazon).   However if you’re prepared to watch and wait, there are other large-screen devices emerging – devices and their estimated release dates below (see the MobileRead site for more):

Posted under Reviews

Amidst the turmoil in the newspaper publishing market there is one big problem for journalists leaving the safe-ish harbour of their big name publications and starting to experiment out on their own (if you are still wondering why you should be doing this read this as to why your safe harbour aint safe).

It’s distributing your blog to your readers.

Distributing your blog

Talking about distribution seems kind of odd in a way. Kee-rist, this is the world wide web isn’t it? Surely there are no problems there?

Well of course there are.  The majority of the population rarely read blogs at all. Blogs aren’t exactly a core part of their reading habits.

On commercial sites the volume of RSS-sourced subscriptions and even email-subscription  page reads usually make up the minority of traffic (RSS is barely a rounding error) and the ever present big brother Google accounts for 75% of traffic.  And of course Google readers are not ‘regular’ readers are they? They just happen to be doing a search where your blog came up.

RSS news readers, while they are available in all sorts of flavours (dedicated desktop software apps and web based ones like Google News Reader), are still the province of the technorati or news junkies.

The big hope for bloggers is of course the burgeoning electronic book reader market. With estimates that Amazon has sold about 1.5m Kindles so far  and 6m new e-book readers expected to be sold in the US alone this year, e-book readers are fast becoming mainstream, but at this stage a lot of e-book readers seem just that:  mainly for buying books (ignoring the Amazon hype that they sold more electronic books on Christmas Day than real ones – what exactly did anyone expect).

We can all buy books in hardcopy – we obviously can’t get blogs that way.

For bloggers the Kindle and Sony Reader were still relatively problematic as a distribution method because Amazon charged a subscription for you to subscribe to your favourite blog (imagine Dell charging you every time you downloaded a web page!) and required the blogger to sign up for the Kindle program for which Amazon generously gives you 30% of the revenue they earn.

And Sony’s reader has only just gone wireless with the ‘Reader Daily Edition’ targeted at newspapers.

Both the Sony and Kindle readers rely on an ongoing 3G connection which must be paid for somehow. The Sony PRS-900 unit (currently on back-order since they’ve sold out) for example is a minimum $15 per month.

Of particular interest for would-be bloggers wondering how they are going to get distributed to a mainstream readership is an e-book which does not require you to sign up for some sort of subscription for wireless access (a notable issue at the moment given the number of competing e-readers emerging, many of which are unlikely to exist in 5 year’s time), and being able to make a blog available all the time on the device.

Calibre

The most interesting development in this regard is not the hardware e book devices at all but public domain sofware that is emerging that will enable you to keep your e-book (whatever it is) synchronized with the bloggers you wish to follow (usually via RSS).

Finally, in following up on a concept that emerged way back in the mid 90s, you really can have a customised newspaper (for free) that is just as portable as your normal newspaper.

This missing piece in the jigsaw that gets you your customised newspaper effortlessly on your ebook today is a piece of free public domain software called Calibre, which has already been downloaded 500,000 times. Calibre is cross platform – for example it supports both Sony and Kindle readers as well as others.

Calibre: free, cross-platform blog and news management for your E Book

As with podcasts, Calibre will automatically synch free RSS versions of blogs (as well as log-in versions of major publications like FT.com or the New York Times by supplying your username and password during configuration) with your e-book. All you have to do is plug in your e-book to the PC and Calibre squirts all the content across (and with the WiFi e-readers emerging like PlasticLogics it is likely you won’t even have to do that at some stage in the near future).

While the new Plastic Logic e-book for example touts about 30 news sources Calibre out of the box already supports 400 mainstream news sources for free - in multiple languages at the time of writing with more being added every day. And it is simple to add an additional news source of your own like your favourite blogs just by telling it the location of that blog’s RSS feed. Then tell Calibre when you want to synchronise (once a day at 9am for example) and you’re done!

You don’t have to wait: you can put together a customised newspaper template for yourself out of your favourite blogs today, and you can do it without paying a subscription charge with practically any e-book out there. If your e-book reader is WiFi or 3G equipped then the hyperlinks that show up in the publications that you’re reading will be active, but if you’re using say a more basic e-book like my Sony PRS-505 you are still way ahead of the non-e-book world.

PS If you use Calibre already (or after reading this article) you are reading publications where the ‘recipe’ has been written by Darko Miletic. To help him keep purchasing devices to test recipes on you can contribute here (Chip In below).

Posted under Reviews

If you are a blogger just starting out, there is a bright shiny world of poor blogging advice to be discovered.  It covers the full spectrum:

• how (not to) build an audience for your blog,
• how (not to) to monetize your blog, and last but not least 
• how (not to) choose your blog topics…

At times it may look like the most successful blogs are themselves about blogging and are mainly read (and monetized) by other up and coming bloggers (yep I can see the hypocrisy warning light flashing a bright orange  on the Drivelry editorial floor).

The number of blogs is growing globally at 50% a year

It is also a highly competitive world. 

When Drivelry.com started in August 2008, Wordpress.com maintained a count of the number of blogs they hosted on their home page and it stood at 3.9 million (bear in mind that Wordpress is only one of several free hosting platforms that include Blogger and many others).

In January 2009 (6 months later) Wordpress stopped revealing this information, perhaps because they thought it would discourage newbie bloggers, or because it was information they didn’t want to make available to their competitors.  However January’s (last published) Wordpress figure of 5.2 million blogs hosted  implies a growth rate of over 2 million new blogs a year – or to put it another way that the blogging community (as represented by Wordpress.com) is growing at an annual rate of 50% … 

Although not every blog is active that is still a truckload of text being generated every day to be chewed through by search engines which typically account for 60-70% of most website’s traffic. 

Links to your blog are important: so how do you acquire them?

What makes your blog more important to the mother of all search engines (Google) apart from the text you use? 

Links to your blog, which Google regards as a proxy for your blog’s  importance, aka ‘PageRank’.

It’s at this point that we come back to the conventional wisdom about links.  

Essentially it says ‘give the A-list bloggers links and comments and they will reciprocate’ (it’s kind of like the trickle-down theory of economics).  Well it could be that Drivelry frequently verges on the obnoxious but …. we haven’t seen much trickling down yet.  This might have worked as a technique in the days when people were not so ‘link-aware’  but seems not to be the case in 2009.

The community out there is generally aware that links are valuable and that even leaving comments helps generate indexable text.  And frankly most A-list bloggers have enough of both.

If you think you can get around this by leaving a link on someone else’s blog you need to be aware that nearly all blogs implement the “no follow” directive on their comment links which tells Google to ignore the link in calculating PageRank (and this is also implemented on authoritative sites like Wikipedia).

So what’s the alternative?

Link to (and comment on) blogs who appreciate links and comments!

They are likely to be smaller blogs and they need to be ‘link aware’ so that ideally they will a) notice your link to them and b) allow you to make a ‘followable’ link in your comments on their blogs (it is possible to turn off the standard ‘NoFollow’ that is generated in Wordpress on links in comments).

Sounds pretty logical – so how do you find these sorts of blogs?

Well it’s actually not as hard as you might think.  Bloggers who implement ’DoFollow’ functionality on their blogs are:

1. Obviously aware by their use of ‘DoFollow’ of the value of links
2. Likely to be smaller as the very popular (higher PageRank) blogs tend to get targeted by spammers in comments – eventually causing these blogs to revert back to ‘NoFollow’
3. Often advertise the fact that they are ‘DoFollow’ so that you can find them in ‘DoFollow’ directories or Google Custom Search engine instances which only return search results from Blogs that are DoFollow

Drivelry.com is itself a DoFollow blog.

DoFollow blog search engines

For example here are a couple of search engines that find text contained in ‘DoFollow’ blogs if you want to add these to your browser toolbar as additional search providers:

http://w3ec.com/dofollow/

http://atniz.com/dofollow-search-engine/

http://www.commenthunt.com/

Health warnings about the use of DoFollow blog search engines

It is worth noting three things in relation to DoFollow search engines:

1. these search engines are not necessarily maintained by the providers out of their goodness of their hearts (in many cases they only maintain these engines so that they can use them as a data source to run search engine optimisation link generation campaigns by inserting spammy comments of their own) and,
2. due to the abuse of  ‘DoFollow’ blogs as they become more popular, sites listed in DoFollow search engines may ‘revert’ back to NoFollow so it is often worth checking whether the blog still remains ‘DoFollow’ by doing a ‘View Source’ on their comment page
3. blogs listed in DoFollow search engines typically moderate their comments to avoid becoming a target for spammers – if your comment says something like ‘Great post. Here’s a link to my blog ….’ it is typically going to be rejected by the blog owner as they are looking for you to add comment value with your link.

Despite the pitfalls above it is worth focusing your interactions on smaller DoFollow blogs rather than the A-listers.  Most of these people will value you linking to them and may reciprocate by doing the same, and will reward you for interacting with their posts in comments by enabling links you leave to count towards your blog’s PageRank.

If enough blogs do this it may help all of us find a way out of the cul-de-sac  that PageRank has led to where bloggers are sometimes unwilling to link to good information sources out there. A quick look at Google Trends for ‘DoFollow’ suggests there is hope here.

You may even want to think about making your own blog DoFollow!

Posted under Hate pets

A year ago I wrote an article titled ‘why write another blog‘  (the emphasis being on another if you take a look at the numbers of blogs out there) when I started Drivelry.com. 

Now that I know most things there are to know about blogging I thought it was important to give something back to the community.

So here are the hard-won lessons I learned about blogging that got me to where I am today, thousands of dollars of Adsense revenue every week and regular speaking opportunities (contact me for details on my new Nichesplog™  system, “‘the only program you’ll ever need to make thousands of dollars on the internet with just 5 minutes effort a day.“)

Rule 1: You must post several times a week

The success of your blog will be driven entirely by search crawlers, who read it 97.8%  more frequently than human readers (NB always provide high quality estimates to at least one decimal place).  Search crawlers have limited comprehension (less than that of your average 2 year old) so quantity beats quality every time. 

Better to post drivel than nothing at all.  Drivel is particularly good because incoming readers are more likely to click on one of the advertisements embedded in your page, rather than read your post, so drivel makes you money!

Rule 2: Write posts with titles involving the phrase  ’the 10 best…’

For example, ”The 10 best ways to lose your virginity”, or “10 shortcuts to becoming an internet millionaire”,  or “10 most popular blog topics to make money online“. 

These kind of posts are  scarce so you will be strongly differentiating yourself by doing this. 

With these kind of socially affirming titles you also appeal to the kind of people that read self-help books. These kind of people are charismatic and are bound to virally spread your message to all their friends by spruiking your posts on social bookmarking sites like Stumbleupon or Digg.

Don’t worry if you can’t actually come up with 10 points. If you skip a point or two ( for example going straight from Rule 3 to Rule 5) most readers are unlikely to notice anyway.

This rule is sometimes referred to in the blogging community as the ‘Number – Adjective – Subject’ rule for obvious reasons.

Rule 3: Focus your blog on a clearly defined niche

For example, ‘Railway Travel’ is a good topic for a blog.

However ‘Railway Sleepers‘ means you’re really honing in on a  clearly defined niche. With a ‘niche dominator’ like that (unafilliated with the excellent blogging software of the same name that I have loosely based Nichesplog on) you are bound to attract most of the keyword searches that companies selling either concrete or wood railway sleepers really want to target.  Pick a market that is growing – clearly train travel is growing as environmental issues make public transport more important.

Sure, it may be a little bit difficult coming up with something that interests you about railway sleepers every week but focusing on a niche will:

a) help keep your posts short

b) you can only be accused of ignorance by other bloggers about one subject, and,

c) always remember RULE 1 (search crawlers don’t care what you write anyway).

Keep at it! Get in a routine by writing at least a  sentence  each day and just copy and paste them together every couple of days to form a post.

If you can’t think of anything to write get angry (apparently this helps).

Rule 4:  Make your blog look like something that isn’t a blog

Out there on the internet many readers do not read blogs because, unlike proper journalism, blogs are factually unreliable, prone to bias and they may be hiding computer viruses that can raid your online bank account.  Readers are aware that there is no quality control.

When you think about it even the very word ‘blog’ sounds kind of unnatural.

For this reason it is best to hide from the reader that they are looking at a blog.

For example always refer to posts as ‘articles’ and if you have control over your hosting template it is best to change things like ‘Blogroll‘ to ‘Sites I recommend‘ and ‘Categories‘ should be replaced with ‘Topics‘.

Basically avoid anything that is a giveaway to readers that they are looking at a low quality blog post, as opposed to a high quality website.

Rule 6: Blog readers have miniscule attention spans – keep it short

Screen readers only ever read the first two sentences in a paragraph. Use lots of subheadings.  And short sentences. 

The average blog reader spends 32.4 seconds reading a post. Did you notice that there was no ‘Rule 5′? I rest my case.

All posts should be able to be expressed in 3 paragraphs – anything  longer than that is just self-indulgent.

Most readers will never waste good printer paper by actually printing from a blog.

Rule 7:  Blog rules rule over traditional publishing

Because blogs are going to sweep the old publishing empires before them there is no need to worry about grammer – or syntax; or spelling.

Traditional dead-tree based publishers also have this concept of an ‘editor’ who was not intimately involved in writing the piece, who may be able to see where you are making logical leaps that leave the reader behind, where your sense of humour deserted you, or where you just entirely omitted words. There is no need for one of these editors (or volunteers to perform the role) as editors are part of a cost base that is driving traditional publishers to the wall.  Blogs are ‘personal’ (see Rule 9) and readers are well aware there’s no quality control (see Rule 4).

Typography is just a form of Onanism for publishers. Very small fonts that don’t cater to the over-60s crowd do help you to fit more in ‘above the fold’ (an odd term that we bloggers use to describe the screen text that can be seen without scrolling down) and the over-60s are unlikely to engage with the medium anyway for all the reasons cited above.

Think about search engine optimization all the time. Before you write each post work out what keywords you wish to target and then repeat them a lot. Links to other websites fritter away your ‘Googlejuice’ (a term we bloggers use). It’s best to be self-contained (see Rule 9). Use lots of textual emphasis like italics and underlines as this is apparently also good for your Googlejuice.

Rule 8:  Create lots of buzz about your blog

Engaging with anyone else’s content can really fritter away your time. 

Instead, focus on making comments on other people’s blogs that will help get your articles noticed and really get the attention of other bloggers e.g.:

“You’re wrong. See my post at http://railwaysleepers.blogspot.com/etc.”

Use channels like Twitter and Facebook to broadcast your new posts as much as possible.  When you’re emailing each post to your address book remember Rule 4 and refer to your post as an ‘observation’, ‘explanation’, ‘article’, etc – in short anything but a ‘blog post’.

Create 50 Hotmail accounts and then use them to recommend your best articles at social bookmarking sites.

Mail prominent bloggers interesting questions that could concievably form their next blog post like “could defining your fears be more important than defining your goals?” Or  ask them about blogging – navel-gazing is a habit no self respecting blogger can resist.

PS Talking to people on Twitter can really waste your time.

Rule 9:  Personal is everything

Unlike your email, or dinner parties with your friends,  blogs are for letting it all hang out.  Pictures of your children or pets help to add that personal touch which creates a deeper relationship between you and the reader.  Pictures of your babies are a must.

It’s ok to comment about your company, your partner, and your personal habits. This helps you establish your credibility as an individual and not just a corporate stooge.

With the sheer amount of text being added to the web every day it is highly unlikely that any of  these comments are actually locatable by people close to you at your workplace, school, or other institutions you’re involved with, and people will obviously acknowledge in 10 years time that your opinion may change. Most people also lack anything approaching real search skills.

Rule 10: If you paid for something for your blog you paid too much

If you have to pay for something you’re getting ripped off. You’re already investing a lot of time, why invest money as well?

Registering and finding a domain name takes ages and then you’ve got to wait in the ’sandpit’ until Google decides you’re not just some web spammer.

Use default designs and create your blog at one of the free blog hosting sites at Blogspot or Blogger or Wordpress.com. After all it’s the text that matters (see Rule 1). 

If it starts to go really well you can easily move your blog somewhere else.

Posted under Hate pets